Etsy has adopted a culture of diversity and gender diversity in particular. Etsy was able to increase the number of female engineer hired into the company by %500 in one year. Etsy offers grants to women to go to hacker school. It's turns out to be difficult to get women engineers to changes jobs so hiring senior women engineers is difficult. Etsy sponsors junior engineers and gets to know them through hacker school. This allows Etsy to hire more women engineers and reduce the risks of bring in someone that is not a good fit. Hiring standards are maintained as the schools standards are high and new employee work hard to get in to the company.