Think It Up! is a new initiative to support students and teachers, and promote excitement about learning in America. The program airs live on September 11 at 8 PM ET on ABC, CBS, Fox, and NBC. The initiative comes from the Entertainment Industry Foundation (EIF) and has support from universities. Many stars are contributing to the program that include Kristen Bell, Stephen Colbert, Scarlett Johansson, Matthew McConaughey, Gwyneth Paltrow, Jeremy Renner, Ryan Seacrest, Jessica Williams, Jason Bateman, Halle Berry, Justin Bieber, Julie Chen, Terry Crews,
 Jennifer Garner, Taylor Lautner, Joe Manganiello, Seth Meyers, Kacey Musgraves and 
J.K. Simmons. EIF also partners with Donaorschoose.org to help teachers fund learning projects.