Bloomberg posted an interview with Marissa Mayer CEO of Yahoo at the World Economic Forum at Davos. This is the first interview she has given since becoming CEO. She think the personalization is the future of the web and Yahoo. She spent months getting to know the team and strengthening the culture. The focus seems to be on mobile and using search to make the user "the search term" are at least part of it based on the context of their location past searches, and social connections. She thinks giving up some privacy gets you a lot of functionality, but that information is the property of the user and should be portable. I wish the interviewer was more tech savvy to ask how this type of thing works.