Harvard Business Review produced this short video on how the Run a Disciplined Innovation Experiment. Professor Vijay Govindarajan outlines techniques to first identify unknowns about your business. This might include questions like: Does my product or solution truly address the customers needs, or how many units of my product will the customer buy and at what prices. The next step is to determine how critical these questions are to the success of the business. Rank the most important and most critical issues first and then think of ways to cheaply test the assumption. The key idea is to fail cheaply and quickly. Old assumptions are replaced and tested in an iterative approach on until sound tested assumptions remain.