In this video, John Cleese describes what it takes to be creative well sort of. It's a difficult thing to tell people how to be creative. Instead, he ask how many people does it take to screw in a light bulb. Cleese says that you need space and time to set up the conditions to be creative. Plus, you need the courage to play and be wrong until a decision must be make. It's easy to take the first solution to a problem, but research has shown that the more creative people study and explore the problem for a longer period of time before selecting a solution. Creative collaborations are also an important aspect of creativity. Collaborators must feel safe and free of judgment, however. It can be helpful to start the creative process using random connections. These random concepts are knows as intermediate impossibles, and can be used as stepping stones to a solution since they force non-logical thinking.