Entrepreneur magazine hosted their annual Entrepreneur Growth Conference on Jan 11. You can watch the opening talk by Chris Brogan which turned out to be interesting and informative. I did not expect this as it seemed to be a bit disjoint at the beginning. His point is that as a entrepreneur and a business you are in the media content business with your website. You are developing an audience and trying to turn it into a community. He recommends be clear about free content and when you are selling. It's can feel awkward but still it's important to be clear when you are selling. He recommends posting videos of about 2 minutes in length and invest in tracking tools so you can follow what people are saying about your company.